LEGO Promotional: Geoffrey & Friends (2016)

The LEGO 40228 set, also known as the “Geoffrey & Friends” set, is a delightful LEGO exclusive, particularly charming for fans of Toys “R” Us, as it features the stores iconic mascot, Geoffrey the Giraffe. Released in 2016 as a promotional item, this set contains 133 pieces and is designed for builders aged 7 and up.

It includes minifigures of Geoffrey the Giraffe, clad in his signature attire, alongside two children figures, which together form a playful scene possibly set in a toy store environment. The design is playful and full of character, capturing the essence of fun associated with both LEGO and Toys “R” Us.

While relatively compact, the set is rich in detail and offers a delightful building experience. It became highly collectible following the closure of many Toys “R” Us stores worldwide, serving not only as a creative LEGO playset but also as a nostalgic memento for fans and collectors. It’s a perfect exemplification of LEGO’s frequent collaborations with iconic brands to create unique, memorable sets.

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