The LEGO 4000019 set, also known as the LEGO Brand Identity & Experience Model, is a unique and exclusive set released by LEGO. Introduced in 2019, this set was specifically designed for internal purposes and given to LEGO Group employees as part of an initiative to celebrate and reinforce the companys brand identity and core values. Consequently, it was never commercially available to the general public, making it a rare and sought-after collectible among LEGO enthusiasts.
The set features a small, intricate build that encapsulates the essence of LEGOs brand identity. It includes miniature representations of elements synonymous with LEGO, such as creativity, innovation, fun, learning, caring, and quality. These themes are brought to life through a vibrant and playful design that encourages interaction and imaginative play, much like the LEGO brand itself.
Because of its limited availability and unique nature, details about the specific piece count, dimensions, and full contents of the set are scarce, but it holds a special place in the hearts of LEGO collectors and employees alike. The LEGO 4000019 set serves as a tangible reminder of the companys commitment to inspiring and developing the builders of tomorrow through play.
